SEO link building is the corner stone of every successful websites. When sites from round the Web link to your website the search engines regard this as “votes” confirming the relevancy and excellence of your website content. Building effective links is a major challenge and there are a handful of unscrupulous providers that use “Black Hat” processes to the detriment of their customers.
Once the things as laid down by the search engines are followed, it is called “White Hat” link building. The search engines (Google, Yahoo, Bing and much more) are able to pick-up on dodgy link building practises. Google provides articles and resources that can be used to research acceptable and unacceptable techniques. Wikipedia is a good supply of information on ‘Black Hat” and “White Hat” techniques.
Your website can be blacklisted through the search engines like google when links from websites are obtained using unethical techniques. It is usually safer and more effective to make use of acceptable techniques. Examples of “Black Hat” links would be links from link farms, adult sites, gaming sites, 1000s of links in a single day and links from banned sites to name a few.
5 SEO Link Building Tips:
1. Relevancy and placing of links in the page content.
The value of the link is greatly improved if it is on a page containing content that is relevant to your site, service or product. When placing a link on a site always attempt to place it inside the content of a page. Footer links have lost lots of value and is not effective anymore.
2. Domain Trust.
In order to become a dependable site in the eyes of the search engines like google you’ll need links from existing trusted sites. Prevent links from “bad neighbourhoods” by any means. Who you connect to and who links for you plays a very important a part of domain trust.
3. Anchor-text.
Always strive to make your anchor-text look natural. If you use exactly the same anchor text containing keywords constantly the various search engines will penalize your links. Look at including phrases like “my hot site” or ” visit my site here” in some of the anchor text. Don’t over optimize!
4. No-follow and Do-follow links.
To make sure maximum value along with a natural backlink building process, build “do-follow” and “no-follow” links. The average person on street doesn’t care about “do-follow” or “no-follow” links and will build links back and forth from the sites they like. You want your SEO link building to appear natural towards the search engines like google.
5. Pages that pass on Pr.
Webpages that ranks high for any phrase or keyword that’s important to you’ll spread a number of this value when you place a link on them. Research high ranking pages and target them for your link building.
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{ 6 comments… read them below or add one }
well, to some extent, it is important to know something new and effective regarding SEO tips. It is better if you add something new and latest techniques regarding SEO
It’s very important to get links inside the content. I don’t think many people realize how much the location of links on a page factor into the amount of authority that gets passed. Great tips to help improve link building campaigns!
Brian Rogel recently posted..How to Build Links Like a Pro by Using Blog Comments
Good article, but I don’t think that a site is lower ranked in SERPS if the site has incoming links from bad neighbourhood. If you could influence a sites ranking by links from bad neighbourhood, you could try to set links from bad neighbouhood to the sites of your competitor. Wouldn’t that be too easy?
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This is really amazing. I guess I should stick up with White Hat SEO. My website will be loved more and more if I stick with this method. Thank for the info. I learned a lot, and got more and more inspired doing it all naturally. As the purpose of my site is clean, I should use a clean method too in promoting it. Thanks!
This is really amazing. I guess I should stick up with White Hat SEO. Those 5 tips are easy to comprehend but for those who wants fast money, they won’t follow that. Fast MONEY=No Guarantee. That’s reality. My website will be loved more and more if I stick with this method. Thank for the info. I learned a lot, and got more and more inspired doing it all naturally. As the purpose of my site is clean, I should use a clean method too in promoting it. Thanks!
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