Building A List Of Email Addresses – Information & Advice For Businesses

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Are you a direct marketer who is looking to build up a list of email addresses? Do you recognize, as many other direct marketers have now done, that a quality list of email addresses may be the most direct and most cost-effective way to reach out to your potential customer base? If so, you have come to the right place. In this article we will outline a few tips for building up an email list—tips ranging from simply asking for addresses to email appending—which can help you get a leg up on the competition.

The first tip for building up your email list may sound oversimplified, but its importance cannot be overlooked: You need to begin asking your customers for their email address. There are many ways this can be done—ways that will be highlighted below—but the important thing to remember is that every communication or touch point with a customer should include some type of request for an email address. It is estimated that this simple step can help bolster your current email database by at least 10-20 percent in the course of a year.

You don’t have to “reinvent the wheel” to begin collecting email addresses, but you do need to tweak your current marketing strategies to include this type of request information. Some will choose to add this information to their direct mail pieces or on their website, while others will use their telemarketing strategy to collect email addresses. You can even “go viral” and begin asking your current customers for the email addresses of friends and family. Regardless of the strategy you decide to use, you can be sure to gradually increase the size of your email database if you make collecting this information one of your prime focuses.

Email appending is another route you can take in your quest to collect email addresses, and while this is certainly a quicker strategy than merely asking for these addresses through your own channels, it will cost you a bit more money. Email appending allows you—for a price—to match the records of your existing database with a database filled with email addresses. The process usually takes only 1-2 months and can increase the size of your existing database by up to a quarter.

Building a list of email addresses is perhaps the most effective direct marketing strategy available. Not only will you save time and money using this approach, but you will also be able to reach significantly more customers and do so in a way that is much less intrusive.

Now Try – Email Lists

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Tagged as: direct marketing, email list, internet marketing, list building, marketing