Electronic Commerce, is also know as (electronic marketing) e-commerce or ecommerce. Ecommerce is the trade of products or services over electronic systems such as the Internet and other computer networks. With more and more people feeling competent using the Internet as a means to shop, ecommerce continues to see growth in a struggling economy. Some of the top performing online retailers include Amazon, Staples, Dell, Office Depot, and Apple with revenues ranging from $3.6 B to $19.2 B. The projections for online sales continue to look promising. “Forrester Research projects online retail sales to rise 11 percent to $156 billion this year. While the overall retail pie shrinks as consumers cut back their overall spend, consumers will still continue to shift their wallet share to the web channel”.
Although we are living in a shaky economy, ecommerce remains a light of possibility and profit. Your customers don’t have to leave home to buy your products, and it’s often more cost-effective to host a virtual storefront than a brick-and-mortar one. Ecommerce sites are well positioned in this unknown times.
With the competition being fierce and with the market more fragmented businesses are becoming very creative with their online storefronts. Online Storefront businesses that will do well in the coming years are those that analyze their current strategy and position, have strong brand management, and take every step possible to stand above the crowd and give their customers an experience exceeding there expectations.
Technology is available to manage your online storefront without being fluent in a programming language. This helps give businesses an advantage when the marketing director can manage their online store without having to consult a computer programmer. If your looking to start an online storefront or improve the one you currently use some of the things you will want to consider are:
- The ability to add copy to your category pages
- Editing product descriptions easily
- Edit product names as they appear on product pages
- Edit category names as they appear in title tags, only. Its key to be able to edit each one separately
- Include space for copy on the front page. Not an image with copy in it.
- Edit home page copy, without knowing HTML
- Include a ‘zoom’ image for every product photo
- Basic setup with basic analytics (google or yahoo)
ZenPrint a web-to-print technology company based in Salt Lake City offers a Shopping Cart that enables website address control, site design templates and customizable style sheets, web to print applications, catalog and shopping cart promo codes, customizable transactional emails, up-sell and cross-sell features, and easy one-page checkout. These storefront features are necessary to manage inventory logistics, manage product quality, and give customers an easy shopping experience.
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