The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.”
The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don’t speak lawyer.
Google’s Link Evaluation
It is well known that Google uses links as a significant ranking element. Although the patent application doesn’t dispute the value of linking, it does highlight the best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches.
Google notes in the patent application that it looks at links from a historical perspective. The search engine notes the discovery date of links, the life span of the link and the speed at which a new web site obtains links. This approach reveals that Google is discounting quick link exchange strategies such as buying bulk links for your site. Instead, Google appears to consider a natural linking evolution as a sign that a site is “legitimate.”
The specifics of a good linking strategy are a bit difficult to nail down. In the patent application, Google tries to hide the evaluation method by listing factors that “might” go into evaluating links to a site. Factors that “might” be considered include:
1. The anchor text of the link.
2. The discovery date of the link.
3. The growth rate of links to your site.
4. The rate at which links to a page appear and disappear.
5. The age of links with older links carrying more value.
6. Numerous links to a new site will be looked at as spam, unless some of the links are from highly valued sites.
7. Link growth that is constant is optimal.
8. Sudden bunches of new links will be devalued as spam.
A general theme becomes clear as one reads the Google patent application. Google values sites that are in it for the long term, update regularly and consistently grow in link popularity. Taking this theme into account, it is easy to understand why the Google sandbox exists.
A steady approach is the key if you intention is to gain top rankings in Google. While the delay can be aggravating, the results are certainly worth it.
Link to this page
Related Posts -
Marketing And SEO - Finding The Missing Link Ken Evoy, a very respected and mega-profitable on-line marketer (of SiteSell fame) just lately made the following remark: The search... - Optimizing Flash Files For The Search Engines What is a Flash Movie? A flash movie, or shock wave file (SWF), is the file format published when a...
- What's Web Page Rank,search Engine Marketing, What Are One Way Links And Why Do They Matter ? How to get traffic with One-Manner Hyperlinks Inbound link: that is the place a web site links to your site;...
Related Websites - Internet Site Position To boost your web ranking on Google, and the of many major search engines, you have to have the latest...
- Link Building Promotion The process of link building is directly related to backlinks. If we say backlinks, this is also called inward links,...
- Building Link Popularity For Blog Building links for blogs is one of the most difficult aspects of a search engine optimization campaign. Here are few...
{ 1 trackback }
{ 3 comments… read them below or add one }
What would most of us do minus the marvellous suggestions you reveal on this website? Who else comes with the perseverance to deal with important topics just for common readers like me? I actually and my girlfriends are very delighted to have your web blog among the types we often visit. Hopefully you know how considerably we love your effort! Best wishes coming from us all.
Hello just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Firefox. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue solved soon. Many thanks
Not often do I encounter a weblog that’s both educated and entertaining, and let me tell you, you may have hit the nail on the head. Your thought is outstanding; the problem is something that not enough individuals are talking intelligently about. I’m very happy that I stumbled throughout this in my search for info referring to this.