There are loads of rumours and false information circulating concerning the Google Adsense program and plenty of people wondering how much might be made through it. So let’s put several of those rumours to bed and look at what can be made and some facts and figures!
One popular misconception round the Google Adsense program is that the portion of the payment that you get varies depending on plenty of metrics. Several people worry that to get the maximum revenue out of Google you should just display adverts on high click through pages and adverts on pages that don’t get clicked will reduce your portion of the payout.
This is wrong!
First, sign into your Adsense account and go to the My Account tab across the top. Scroll down to the bottom to Property Information section (right at the bottom of the page) and there is a declaration there as to the percentage of each click’s price that you are earning. And that is 68% on content clicks and 51% on search clicks. As you might see these quantities are fixed. So forget these tips that you are punished if your click rate is low – that’s for Google Adwords.
What is the earning likely?
So for clicks on adverts within your content, you are earning 68% of what the advertiser is paying for that position. Therefore, maximising what they are paying is all that is limiting how much you earn per click. And for this we have to look at your niche. If your web site is in a high paying market, for example financials, then some dollars per click is not unusual and I have even experienced far over that. However, in niches where there is not much advertiser competition you might be looking at $0.01 per click, or less!
If you are wondering where you fall in the scale then do some searches that are relevant to your web site and see how many adverts are appearing to the side of the screen.
After that, the merely limit is your own visitors. The more traffic on your website the more opportunities of getting clicks. Well, sort of.
It is not merely how loads of people are on your web site, but what sort of people are there. If you have thousands of regular readers on your website every day then you might actually have a lower income than with a few hundred visitors finding your site every day. Regular readers are more loyal and less impending to click off your site than someone who is browsing and content to click round for a while.
Your web site’s Adsense earning budding
There are three factors then that determine your income prospective:
1) How profitable your niche is
2) How many traffic you are getting
3) Whether your traffic are mainly loyal, or passing through
If you want to read more about Home Working and work from home ideas. Written by Keith Lunt
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