Welcome to this edition of training for better SEO. Let’s take a look at blog commenting.
We should begin by noting that blog commenting is not just an SEO technique. If you look at it that way, you are probably being a spammer and not as effective as you might be. Here are five goals that every blog commenting marketer should have top-of-mind.
1) Build reputation
2) Draw traffic from the blog readers
3) SEO link-value
4) Build relationship with the blogger
5) Displace some other, more boring link-building methods
But which blog posts should you comment on?
RELEVANT: A relevant blog post – one that is related to your website topic and preferably to the keywords you are targeting – is ideal.
HIGH PR: A high PageRank for the post, or at least for the home page is a good idea. Failing that, some other sign that the blog is well-read and well-linked to (number of RSS subscribers, number of backlinks to the domain, etc.)
DOFOLLOW: It is always better to get a DoFollow link than a NoFollow link. But don’t get too picky on this point. NoFollow links still count and real people still read comment son NoFollow blogs (and real people are the ones you need to see your website, visit, and decide it’s worth linking to from their own website).
INTEREST: Don’t discount a topic that interests you – even if it is not relevant, is low-traffic or low PR and is NoFollow. If you love Civil War history., comment on the topic. Your comments will be better quality, you will get human visitors to your website, the link still counts for SEO and it will feel more like play than like work.
But what should you say? Here are a few guidelines.
Be specific. A vague comment make it look like you’ve cut-and-pasted a comment into the comment field – the same comment you’ve cut-and-pasted into the comment field on dozens or hundreds of other blogs.
Make it clear you’ve read the post. Make sure your comment addressed something in the post of in another commenter’s comment. If your comment is generic about the topic, it might not be seen as part of the conversation by the blogger, and it could be deleted.
Add value to the discussion. Even if you are very specific and refer to part of the post, your comment might not add value. “Me too” comments, or other fluff that adds no value might not be approved, even if it’s not spam.
Keywords in name. This is a touchy subject. Like every social situation, watch what others are doing. If this is the first time commenting on the blog, err on the side of being more human, less SEO. A frequent commenter might get away with calling himself “Andy @ Cheap Hotels”, but a newcomer doing the same thing might be seen as a spammer.
Proper English: If you can’t write well in English, A) hire someone who can, or B) Comment on blogs of your native tongue. Bloggers don’t want mangled comments on their blogs.
Just for fun, here are a few examples of unedited comments deleted from an associate’s blog because they were considered too spammy (Each paragraph is a separate comment for a separate person):
Great post…..just ultimate content and quite informative article..Thanks for this good article..
Some times we need to not work hard for promotion and got awesome response.
Your site theme looks great. May I ask which theme you use?
I found your entry interesting so I’ve added a Trackback to it on my blog. OK?
…
FAQs, nice post. it is full of information. it will help me in future and others also.
Thank for providing such an important information.I like this post very much .
Thanks to share your views because i am new in this field and your post is to much helpful and informative for me.
Shortcut to vital tips in the sphere of free traffic – please study the web site. The times have come when concise information is really only one click away, use this opportunity.
Originally posted 2010-07-08 05:32:35. Republished by Blog Post Promoter
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