Sponsored Posting – A Way To Monetise Your Webpage

If you are running a blog, either for fun or with the aim of making a ample income, then one of the techniques that you might look at for making an income is sponsored posts.

Is sponsored posting ethical?

There is a great debate as to whether these are ethical or not. You are advertising to your audience a web site, business or a link on the make-believe that you are recommending it out of relevance. But in actual fact, you might only have first heard of the site 5 minutes ago when you were requested to write about them.

Finding work

That aside, they can be a high-quality generating potential. You can deal directly with various contacts for sponsored posts, or use one of the many main companies on the marketplace. Dealing direct does make a lot more cash, but it is more complicated to find the people desiring to advertise on your website.

So, how do you go about it? Well, find a site or two that you like the looks of and sign up. You give them your basic web site details, the address, a sketch etc, and then they very often give you a claim sentence to print in a post. The sentence is utter drivel and is designed just to prove that you do truly have permissions to update the blog. You add the sentence to a current post that appears on the home page and then you are away.

Posting sponsored content

After that, you merely have to sit down and wait for a few opportunities to turn up. As they do, and they will if your web site is good enough, you read the necessities, write a post and then tell the system the URL of the new post. There will maybe be an automated check of the proper links and then the advertiser gets to review your post. If the whole thing passes, you then obtain payment a month later.

On site disclosure

It sounds easy, and habitually is. But you to have to be wary that a recent alteration to advertising standards mean that you have to make known that you are being paid to write that post so that your visitors know it is not just a website that you have discovered and want to push. They have the right to know there is a monetary incentive for you to write that post.

How this is dealt with varies from scheme to scheme. Some assert that every post carries a disclosure whilst some insist that your site carries a disclosure page. Myself, I try to do both as much as feasible.

Variations

Not all sponsored posts schemes work the same way. As an example, the one I work with the most just suggests what to do, a minimum word count and the links and lets you get on with it. A different system just wants a link in a post of pertinent content.

These programs are primarily about tricking the search engines into seeing more inbound links, yet again a little dubious, but there is also a different system in which all links are nofollowed. This is quite a clever set-up, which I have only just started to use and there is at present little work possible. If it starts to grow it will get its own write-up, but its foremost aim is just to get bloggers chatting about their advertisers.

To learn more about setting up a blog for a profit, pop into our site for a free copy of our new Ebook – how to start my blog – which helps you in all steps from setting it up, securing it, receiving new readers and turning it into a profit. It is an absolute must for new bloggers.

Written by Keith Lunt, experienced blogger.

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