One of the key elements to Internet and Online marketing is identifying your target market. Who are they, how old are they and most importantly where are they located? With the advent of more advanced geo-location software systems being used by Google we are now able to target very specific markets with our online marketing campaigns. The first step in this process is to write down and identify your market with the 3 questions I have listed above. Once you have done that then you should consider the following and address them in order to hone in on your target search engines and then consequently your target market.
I will use the example of a Web Designer and Developer in Melbourne, Australia.
1. The website should be hosted in the country and if possible the city in which you plan on targeting with your online marketing strategy.
2. The website should have on page search engine optimisation which is tailored towards the region – country – city. So, in other words these three elements, if they are identified as the target market, should be mentioned in titles, keywords, meta tags, content, on page titles, links etc within the website.
3. Any controllable external links to the website should have a sprinkling of the region – country – city within them, without over doing it.
4. The website should have a fully qualified domain name. In this case .com.au
5. The website should be listed in the regional Google search index. You can go to your local search engine and simply register and request for the googlebot to scan your website. If you host within the region and/or you have a fully qualified domain name then you should get listed within the regional index anyway but registering will triply ensure.
6. Sign up for Google Webmaster Tools and then go to Tools->Set Geographic Location. Some sites target users for a particular geographic location. For example, a site may target all users within a specific country, or it may target only those users who reside within a very small geographic area within that country. Using this feature allows you to further refine your target your market.
7. Have a regional specific phone number. For example, for website design in Australia it would be 1300 880 841.
8. Get listed in local online directories.
9. Use a Google map that shows your business location. This will ensure that your regional association is further enhanced within the search engines.
Once you have done all of these things then your website should be fully targeted towards your identified target market. Now you just need to make your site interesting, make it sell and get it developed properly in order to do this.
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “save the marriage review“. See how he can help you with his site: “save my marriage today” and allow him to share with you his best known secrets here at his exclusive site, “save my marriage today review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
Originally posted 2010-10-01 16:28:16. Republished by Blog Post Promoter
Link to this page
Related Posts -
Writing For The Net: How Good Copy Becomes Dangerous Marketing Relating to writing websites, what is nice for the search engines is commonly not good internet marketing. Why? As a... - Utilizing Google PPC To Drive Laser Targeted Website Traffic The biggest well known secret in making wealth within the internet based company or e-commerce is Visitors. Everybody understands it;...
- WHY SHOULD EX-MLMS TAKE ANOTHER LOOK AT NETWORK MARKETING- Fortune Hi-Tech Marketing Or FHTM For those of you who have been involved with other MLM home based business in the past, I invite you...
Related Websites - Elements Articles Must Have To Drive Visitors To Your Website! The significance of articles in the success of present day web based companies is immeasurable. They're the life blood of...
- MonaVie Sends a Second Cease & Desist On Friday afternoon, MonaVie sent Corey Whitlaw an "official-ish" Cease and Desist Order (CDO) to my Lazy Man and Money...
- Growing Your Targeted Website Traffic Using Offline Niche Marketing photo credit: moriza Without significant traffic arriving at your website on a regular basis you'll never achieve your goal of...
