The Damage Of Web Site Wide Links To A Link Building Activities

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So, I picked a random phrase on a PR0 weblog and searched Google on this term. The term was actually a claim sentence for a paid blogging system, so it us used on masses of blogs, but none of them are maybe optimised for it. At first, my PR0 site was 35th on Google for it. Then, I linked from the home page of a PR3 site to the post page with this phrase and watched the results.

Once the PR3 website was visited by Google, it itself appeared on page 2 of Google’s results, about round position 13. A day or two later and the PR0 blog jumped to 15th and then slowly up to 10th position, overtaking the PR3 website.

Now, I cannot explain why it continued to climb up after the initial jump, but it did. But the effect of the single link is not what I am trying to look out.

I left the web-sites alone for a week whilst I monitored the movements, watching them balance out. Then, I put the same link onto the rest of the PR3 website in exactly the same position.

Now suddenly thousands of pages of the site had a link to the PR0 site, using the random phrase as an anchor text. This really was a site wide link if ever there was one. Not much happened, for all of 2 days! Then suddenly the position of the PR0 site started to crash off.

Within three days the web site was down to 39th on the search engine listings, although just 2 dozen of the pages on the PR3 blog were reported on Google as containing the link.

So, this points to a few things.

First, by introducing a website wide link the effects of the single link are knocked out. A single link on 1 page can give a benefit, but put the link across the site and there are no benefits.

What about it dropping to 39th, from the original 35th? Does this mean a web site wide link is damaging? I think not. Out of those web sites above it in the listings, 2 of them, are the pages from the PR3 web site, plus a couple of new high ranking blogs have also displayed the claim sentence. So that explains why it fell further than it climbed.

The second point to notice is that a web site wide link is anything but a link on every page. Just about 23 pages are cached with the link out of a few thousand pages across that site. So, it looks as even if if you get in excess of around 5 – 10 links from any one site in a short time period then the links are totally ignored.

This means that if you are writing WordPress templates in the hope of getting lots of links in, you are maybe wasting your time! The same for stacks of other tricks. Whether further site wide links when they are built up more than time on an older web site have the same effect, I cannot say. That experiment will take lots longer!

Guest post by Keith Lunt of affordable website promotion. To learn more about website promotion ideas, call in.

Access pragmatic recommendations in the sphere of web traffic – study this site. The times have come when concise info is truly within one click, use this opportunity.

Originally posted 2010-05-26 21:10:24. Republished by Blog Post Promoter

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