With blogs showing up every seconds, it’s a complete mystery to many bloggers how to build their blog site to stand out from the crowd. It’s simple really. People prefer to read good content that is instantly actionable. These actionable tips should certainly benefit your blog site making it feel like more user-friendly, readily available and content-enabled.
There are various different kinds of blogs, however there are several tactics that can be applied, regardless of the type of blog you’ve got. Listed here is a shortlist of techniques for marketing and optimizing your blog site:
1. Decide upon where your blog site are going to be hosted. A self hosted WordPress blog is appropriate as you have more control.
2. Decide upon a domain name which you can use for your self hosted blog. If you possibly could make use of target keywords, then all the better. Do not get hung up and delay this thing because you do not think you can purchase the right website name.
3. Buy a hosting that is shared like Bluehost, Lunar Pages, HostGator or Host Monster.
4. Set up WordPress on your server. Any good hosting solution enables you to accomplish this easily using Fantastico which forms part of cPanel.
5. Customize the design of the blog site so it fits the overall feel that you want your users to experience. Needs to be clean and simple. Never provide the user too many options when they arrive at the blog. So many options and the user will not know what to do, so they will just leave the page.
4. Research keywords and establish glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize your blog so all the options are entered for the best possible results.
6. Just remember to enable automatic trackback and ping functionality. This is certainly dead easy in WordPress. This permits search engines like google being notified as soon as there is new content in your blog.
7. Create a Google Mail account, so you can set up Webmaster tools, FeedBurner and Analytics.
8. Install the Free Traffic Getting plugin by Jeff Johnson. Go through installation instructions meticulously and install all the plugins that the plugin recommends.
8. Submit your blog to Google, Yahoo and Bind manually employing their webmaster tools. This will mean that you need to place an XML file using FTP software onto your server root directory to prove you’re the blog site owner.
9. Format archived posts, related posts.
10. Submit your RSS feed and Blog URL to prominent RSS and Blog site directories like Technorati. Use caution as some won’t accept commercial blogs.
11. Participate in a constant link building campaign. If you have the money for this, outsource it. Fiverr.com is an excellent place to find search link builders very inexpensively.
12. If podcast or video content can be found, submit to Podcast and Vlog directories.
13. If possible, submit your blog site url to paid web directories with categories for blogs.
14. Optimize and distribute a press release announcing the blog site. A website like PR Web should be able to assist you with this.
15. Ask for feedback or reviews of your blog site using relevant forums. If you have a post that will help others, point to it. This is your opportunity to make first impressions.
16. Post regularly. 3-5 times per week for a blog of a commercial nature. The posts should be unique and high value. When using tags, for content posts where your objective is to always develop a relationship with each of your audience, use “informational keywords”. For offer or review pages where you need to draw buyer traffic, use “buyer keywords”
17. Monitor backlinks, traffic, comments and mentions of your blog site. Use tools such as Google Alerts, Technorati, Yahoo News and Blogpulse.
18. Reply to comments on your blog when you detect a reference to your blog site on another blog, thank that blogger in the comments of the post.
19. Make contact with related bloggers on AND offline if possible. These are going to be contacts that you might be able to exchange links or appear on each other’s blogs guest blogging.
20. Use social media services, forums and discussion threads to connect with other bloggers. If they like your stuff, they’re going to link to you.
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